The Mysterious Package was a multi-media sensation. Viewers from all over the world gathered in front of their TV stations, laptops, mobile phones and radio stations to find out what was inside the 100-year old package. «May be opened in 2012», the mayor in Sel municipality wrote on a package in 1912. In 2012 it was opened.
Benjamin Ree had the idea for the project, made a documentary before the live opening and was sending live, communicating with his viewers interactively during the opening.
Media respons
The Twitter feed was running non-stop, it was on the top of reddit.com, 2,5 million views only at the Norwegian VGTV and reports from all over the world:
Town in Norway ready to open 100-year-old mysterious package
Sealed for 99 years and 363 days – so what was inside the mysterious parcel left to a small town in Norway?
Award
World Association of Newspapers and News Publishers – Best Online Video
Curious about what was inside the 100 year old package? Watch this:
Benjamin Ree 